Television manufacturers are plentiful and the competition is stiff. A good branding campaign can make all the difference in sales. We are going to look at the top companies who have created a brand identity for themselves.
Samsung Electronics Co. Ltd. is a South Korean company who specializes in consumer electronics and many other products and services. With revenue crossing $268 billion, they are leaders in screen technology. Let’s look at this laterally – consider Apple computers and devices. The Mac monitors are produced and supplied by Samsung. Those glossy screens are thanks to this company whose assets are above $470 billion!
If you go to an electronics store and ask for the best plasma or LCD/HD television set, they refer to Samsung first. The same screen size plasma TV for any other brand would cost less, however Samsung sets have a higher Gigahertz functionality that just can’t be beat. Samsung made a deal with the IOA (International Olympic Association) to sponsor the ’98 Seoul Olympics. Following on this successful branding campaign, they took their game up a notch. They enlisted a branding company to start hiring celebrities marketing campaigns. Their branding success usign events and celebriteis, makes them a household name and trusted company. Their corporate slogan, “Imagine,” brings to mind Apple’s “Think Different” slogan. These slogan are both examples of excellent branding.
Moving on, LG Electronics, another South Korean company is the best alternative to Samsung television sets. While you still get the best of engineering, LG makes an effort to keep the price affordable. An LG plasma TV will still make your neighbours and relatives jealous, but it won’t break your budget. LG Corporation revenue stands at $143 billion and is the preferred home-user’s television brand. They have a simplistic style in marketing their product. Their tag-line, “Life’s good”! In an attempt to beat their competitor, Samsung. LG not only makes their products affordable, but they also included unique hand gestures, voice recognition and other innovative features.
Next comes a Japanese conglomerate – Sony Corporation – the third largest producer of television sets. Sony has been known for their analog and LCD TVs since 2007. Similar to the top competitors, Sony ensured quality along with a competitive advantage – slimness. The Bravia range of products emphasise one thing – home theatre! Taking the marketing notch up and above the WEGA range, the Bravia products have lived up to their popularity.
Panasonic is another excellent competitor giving a run for the money for their top competitors. Most features that you would expect from top companies are available in a Panasonic set, and you also get more features that are incredible. This Japanese company has a slogan – “A Better Life, A Better World” in its official site. Providing top class alternatives, without losing out on quality, is Panasonic’s style. This is another branding message that emphasizes quality of life.
Sharp (Japanese), Vizio (U.S), Philips (Dutch), Toshiba Corporation (Japanese), Mitsubishi Electric Corporation (Japanese) and RCA (U.S) are the other companies that are top grossing producers of high-end television sets. Their branding styles have covered a wide range of celebrities and advertising slogans. Not to mention, they pay for those expensive billboard ads and YouTube campaigns to tap the internet-literate crowd.
The edge that most television companies have is the technology and durability behind their advertising campaigns. The gloss finish with HD is one thing, but the affordability is totally another. While these top companies compete for attention, the best benefactor is the common user – you!