The Branding of Television Manufacturers

BrandingTelevision manufacturers are plentiful and the competition is stiff. A good branding campaign can make all the difference in sales. We are going to look at the top companies who have created a brand identity for themselves.

Samsung Electronics Co. Ltd. is a South Korean company who specializes in consumer electronics and many other products and services. With revenue crossing $268 billion, they are leaders in screen technology. Let’s look at this laterally – consider Apple computers and devices. The Mac monitors are produced and supplied by Samsung. Those glossy screens are thanks to this company whose assets are above $470 billion! [Read more...]

Download TV Shows

If you have missed an episode of your favourite TV show, you can easily download that episode. There are endless options on the Internet that allow you to download it for a minimal cost. Missing an episode of “C.S.I. Las Vegas“ will not make you feel left out in the office because you can download it and join the conversation at work the following day.

What is tricky at times is when you decide to download TV shows for free. There are several sites on the internet that advertise that downloading movies from them is free, but then charge fees so that you can make use of their services. You have two options of downloading a TV show for free. You can do it using iTunes or you can do it through a show’s website. Free episodes are offered by both along with the new TV shows trailer. [Read more...]

Piano Commercial Review

Company: Yamaha P150

Duration: 30 seconds

I recently came across a commercial on TV that made me laugh. It was a commercial for a piano manufacturer. I was first quite taken back by the fact there was even a piano commercial on TV. Piano companies have for the large part been in business for a few hundred years. Their name is so tried and trusted that they just don’t need to advertise.

After I got over the fact that I had seen a piano commercial, I analyzed what I had seen a little bit. The commercial was of a small girl who could play piano chops that would make most adults envious. She was absolutely sensational. I first wondered if it was faked. It certainly wasn’t this was truly a little girl who could bust piano chops like a modern day Beethoven.

While she was doing this, there was a crowd of older folks around her cheering her on. I wondered for quite a while what the purpose of this commercial might be. Here is what I came up with.

  1. I think it was mostly trying to appeal to younger people. The amount of younger people who know how to play the piano is steadily declining. This is mostly due to the rise in use of technology. The purpose of this commercial was almost certainly to appeal to younger people and  try to get them interested in the piano.
  2. I think the article was also trying to put pressure on older people to teach younger people how to play. When today’s elderly were younger, they didn’t have technology; they only had what they had around the house. That usually included instruments. I think I would agree with this. Older people need to teach today’s youth how to play instruments.
  3. I think the commercial was meant to unite the two generations. It’s a great way for everyone to relate to each other. Especially since music seems to be so dear to the hearts of elderly people.

Overall, we’re quite impressed with this commercial. We think it sends a good message, and it should be watched and noted. I think too many of today’s youth spends their time inside messing around with video games and TV, rather than learning life long hobbies like the piano. However, we’d love to get your opinion on this. Have you seen the commercial? If so, what did you think? Did you think it sent a great message?

We always love to hear back from you guys. The purpose of this site is to act like a forum while we analyze modern day popular culture. If you have any questions, comments, concerns, please feel free to voice them below. Let’s get the discussion going!

Thanks for reading.

Football Sundays are about to make their return

Title of commercial: Football Sundays are about to make their return
Company website: Watch Football Online NOW
Duration: 5:02 minutes
Year: 2014

Description:
It’s the dawn of a new season of football. A promo commercial has been released, and boy, can you feel the excitement of the game as you watch the five minute trailer.

Fans with towels waving, the team breaking out of the tunnel and into the light – the excitement begins to build. Bright lights, with the muscled silhouette of a player in uniform, his helmet and number in stark relief. The NFL is filled with talented individuals, making up coordinated team after coordinated team that become forces to be reckoned with.

Over and over throughout the commercial, you see those moments that make or break a football game. The faces of determination, both on the field and watching from the sidelines, caught in that moment when they know the next choice can make THE difference in this game.

Powerful images of players running onto the field, bursting through the smoke, or mascots leading the way proudly and full of energy. The flames shoot toward the sky, the wind catches the flag as it is carried across the field.

NFL players know to expect any weather, and this video shows the sunny days and the days players face off in inches of freshly fallen snow, the flakes falling lazily as the players wait, tensed, on the sidelines. The entire gamut of emotions are run during the course of one game – four quarters of intense strategy and implementation.

There are the fun moments too, the times when the players amp the fans and take a second to dance foolishly with the cheerleaders. After all, the focus is the game, but there is time for fun to be had too.

Sure, there will be blood, countless moves to wipe away the sweat and exhaustion will win out. Until then, though, the focus is on the players as they set their feet, digging cleats into manicured turf and preparing to push for the win.

The commercial digs into your heart and overwhelms your brain with flashbacks as poignant moments from the previous season continue to swirl past. You see moments of sportsmanship in the handshake between two players from opposing teams after a game, knowing one was the victor and the other goes home disappointed. Yet in that moment, who is who is not apparent. They are equals, acknowledging each other as such. You see determination, excitement and euphoria, followed by exhaustion and sadness as the images continue to roll. You see familiar mascots and jerseys, you recognize your team and the one you hate.

You have no choice but to admire the strength and power exuded by these players and feel the emotions as a hat is tossed, a touchdown is celebrated and a player scrambles for a ball that slipped slowly and painfully from his hands.

You hear the crunch as the opposing teams break from the line of scrimmage. You watch the moment of decision on the face of the coaches and the players, not knowing if the result will be triumph or failure. Then, you share the moment of realization as a player, who has stretched to get as far as he can, realizes he is in the end zone and has just put his team in the lead.

The concentration on their faces, the perfection of a pass finding its mark and the pride in pulling in the pass in the end zone are moments that last a lifetime.

The NFL is back. Where will you be on Sunday?

McDonald’s Hamburger University Commercial

Description

This particular McDonalds commercial features the Hamburglar. A pint-size character who made his appearance in the early seventies. He was one of the first villains portrayed on television commercials. His main goal in life was to steal hamburgers. The commercial begins with Ronald McDonald teaching a class. The students in the class are hamburgers. Ronald McDonald says to the students, the lesson for the day is all about the Hamburglar. Ronald pulls down a screen featuring a picture of this famous McDonald’s villain. Ronald says to the class the Hamburger is very clever and very sneaky.

He rolls up the screen and to the student’s surprise the Hamburglar was behind the screen all along. The students in unisome yell out in fear “The Hamburglar”. Ronald has no clue as to what is going on; he proceeds through the classroom down each aisle as he walking ahead. He does not realize that the he is behind him and picking up each student (hamburger) behind him and putting in a basket. Ronald continues the lesson by asking, “What should you say if you see the Hamburglar? The students reply, “Help Ronald, save us!” in a panic as they are being picked and put the basket, but Ronald does not notice anything. He continues to stroll down the each aisle clueless (so you think).

It seems that Ronald was aware of the Hamburglar’s presence all along. At the end of the commercial this comical villain seems to be getting away it the students (hamburgers), but not so fast. You see Ronald McDonald had a plan all along and was way ahead of the Hamburglar. Ronald McDonald then pulled down another screen, this one looked like an exit out of the classroom. He walked right into Ronald’s trap, he did not get away with the hamburgers after all.

My Thoughts on McDonald’s Hamburger University Commercial

This commercial is actually very entertaining. We wish Mcdonald’s real Hamburger University, where they conduct their corporate training, was actually this entertaining, but that is not the case.

As far as the commercial goes, at the beginning of it you are thinking, “What is this all about?” As you watch you realize it is actual a well written vignette. You have a main character, the perennial good guy, the students (hamburgers) and your ever-present bad guy, the Hamburglar. The commercial is very well done. It offers a little comedy, drama and mystery all at the same time. You are on pins and needs throughout the commercial wondering, Is Ronald McDonald going to save the children (hamburgers) in time? Will he ever turn around and see what is going on? Is it possible that the Hamburglar is smarter than Ronald McDonald?

Of course Ronald McDonald is the hero at the end of it, which is the reason why little kids love Ronald McDonald. These commercials were filmed to attract the attention of children. Even though the commercial were only thirty seconds long, they were enough to make a strong impression. The McDonalds corporation found a spokesman for their brand that children adored and in turn used that love to build the most successful fast food chain in the world.

Bookkeeping Radio Commercial

Title of commercial: Bookkeeping Freedom
Radio station: Radio South East
Ad: Virtual Business Source, a cloud-based bookkeeping and accountancy service in the UK
Company website: http://www.virtualsource.co.uk
Duration: 1.5 minutes
Year: 2014
Description: they really seemed to understand what small and medium-sized business owners want from their bookkeeper and accountant and managed to cleverly sum that up in a short commercial.

I was listening to Radio South East today and heard an ad for a company called Virtual Business Source. Virtual Business Source provides a cloud-based bookkeeping and accounting service for small to medium-sized businesses throughout the UK.

Their ad was light and chatty; not at all the usual dull stuff you tend to get on local radio for accountancy businesses. The thing I liked most about it was that they really seemed to understand what concerns us small business owners and what we’re looking for from the ideal bookkeeping or accountancy relationship.

Take me for example, I know that if I hire a bookkeeper or an accountant that they’re more than likely to do my job well and make sure that what they do for me is legal and respects the up-to-date regulations. But the people at Virtual Business Source seem to go further than that. They really seem to understand that people don’t want a 9 to 5 bookkeeper who takes them away from doing their job to ask questions and clarify points about their finances. What we small business owners want is a great service, but on our terms.

This ad, which was running pretty much all evening, was only short, probably lasting no more than a minute and a half, but it really did grab my attention. They started off by saying that just because you run a small business, it’s not fair to assume that you want to communicate with your professional advisors during normal office hours. They also said that they know that it’s likely that you’ll want to consult your accounts on the move, which is why their service works across tablets and mobiles, as well as laptop and desktop computers. They really seem to have their finger on the pulse at this company.

But more than that, they made bookkeeping and accounting sound simple and interesting. Every accountant I’ve ever had has done their very best to make their job sound complicated (probably to help justify their extremely high fee). And another great thing is that they work on a fixed monthly fee; so you know exactly where you stand each month.

At the end of the short ad, they had a crystal clear call to action, inviting listeners to visit their website to find out more. I’ve already looked, and even their website is easy to understand, making the whole process sound simple and straightforward. I can tell you, I’ve already downloaded their guide to pain-free bookkeeping as well as sending them an email to request a call back. I think if everyone who hears their ad responds like me, they’re going to be a whole lot busier than they imagined!

A short review of bestwallets.info Commercial

Title of commercial – How To Prevent Wallet theft

Company website – www.bestwallets.info

Duration – 8:45 minutes

Year – 2014

Description

How to prevent wallet theft is an infomercial that helps people to prevent thieves from stealing their wallets or even their identity.

The company that made the video is one that reviews the best wallets in the market. They don’t produce their own wallets, but sell those of multiple manufacturers. They’re independent so you can be sure they give objective information.

The video starts with “old school” wallet theft. The so called “pickpockets”. The first part is about how big this problem is. It starts with a bunch of statistics of wallet theft in the US and even in other parts of the world. This first part of the infomercial doesn’t contain advice but mainly numbers. It is to convince people that it’s a global problem. But luckily it’s something we can all work on and thus should be able to bring the number of wallet thefts down.

The second part of the video speaks about why there is wallet theft and why it is that easy for criminals to steal a wallet. In this part you see a video of a criminal (blurred face) that tells us how he picks his victims. It’s very interesting to hear this person’s story. And more particularly because it tells us what we should not do. Learning from a thief how to prevent yourself is the best advice you can get.

We learn from the video that you should go for tight pockets and front pockets if you don’t want your wallet stolen. Also a wallet with a chain could help a lot. Why would a thief try to steal this kind of wallet if there are some many easier targets around. So front pocket wallet with a chain is the way to go. Why? Because you can feel it when it gets stolen.
Also a tip for women: Don’t put a wallet somewhere loose in a purse. Put it in a separate pocket with a zipper. The same for briefcases. Go for a briefcase which has a zipper closure such as one of these.
It’s actually best not to put it in a separate bag because then you can’t feel it when it gets stolen.
The main thing is to protect yourself from theft. So before buying a wallet, think about it.
Last but not least the video covered some technical details about RFID skimming and how it works. With RFID skimming a swipe against your wallet can be enough for identity theft. According to the experts in the video this type of wallet theft will happen more and more often in the next coming years. That’s why they talked a couple of minutes about it.

For this reason they tell us it’s rather important nowadays to get a wallet that protects against RFID skimming. In a world of digitalization this is the new threat around the corner. According to the experts in the field it’s best to go for a metal wallet or at least 1 with a metal shell because it will protect your identity better than regular wallets do.

All in all this video was quite interesting and we learned 2 or 3 things from it. By the end of the infomercial I had a better on view on what kind of wallet to look for to prevent it from being stolen.

A Brief Review of a BestAudioInterfaceGuide.com Commercial

Title of commercial – How To Get Into Podcasting For Smart People

Company website – www.AudioInterfaceGuide.com

Duration – 9:47 minutes

Year – 2014

Description

How To Get Into Podcasting For Smart People is an infomercial that is just short of 10 minutes long that is designed to teach bloggers that are interesting in podcasting how to do it and particularly what equipment they will need.

The video producers are a company that markets audio recording equipment and they have created a guide packed full of great information about podcasting to lure in their potential customers.

The video starts with a brief overview of the recent podcasting explosion highlighting how it’s a less competitive space than blogging, youtube and other forms of online audience building. In fact the first 3 minutes of the video don’t tell you anything about how to make a podcast but instead focus entirely on the benefits of podcasting and why you the viewer should be getting into it. The main angle they use to tell the story of other bloggers that started a podcast to great success.

We hear the stories of people like Pat Flynn and John Lee Dumas and how the turned around their life by starting a podcast and becoming famous faces on the internet. It’s actually quite compelling stuff and by the time we reach the end of this section of the video we are quite convinced of the benefits of starting a podcast. It should be noted though that the infomercial fails to mention the many 1000′s of people that have started blogs and podcasts to little success. Although the purpose is clearly to inspire the viewer that they should buy the podcasting equipment and get started a more comprehensive guide might have covered some of the mistakes that podcasters make rather than only focus on the big winners like Flynn and Dumas.

Moving on the remainder of the video covers the technical aspects of podcasting and the video is actually quite informative and comprehensive. There is a brief discussion of usb mics vs and audio interfaces and it’s clearly explained what the better option is for different circumstances (Basically usb mics are better for travellers). After even a short video I felt like I knew all I needed to know about the technical aspects of podcasting and they made what might have been a scary subject seem quite simple.

By the time I reached the end of the infomercial I was sure that I handle the equipment needed for podcasting and I was actually sold on the idea that podcasting would be a great thing to get into. But what was lacking was some advice about how to create a successful podcast. It’s all very well to record a clean mp3 and uploaded it to a server but how do you develop a theme for your show, how do you build an audience, how do you make sure that you are not just some guy talking into his microphone with nobody listening at the other end. This is what smart people really want to know and this guide would have been a lot better if it was 5 or 10 minutes longer and covered some of the basics of audience building and positioning rather than only the technical aspects of recording a show.

Hilarious Condom Commercial

Title
ZaZoo Condoms

Company Website

http://www.zazoocondoms.com

Duration
30 seconds

Year
2006

Description
One of the most effective ways to make a commercial noticeable is to put a little humor in it. ZaZoo Condoms did it best with a hilarious commercial which went viral. The commercial was seen hundreds of thousands of times and was shown all over the internet in various news sites, Facebook shares, youtube videos and more. The commercial begins with a young father and son on a typical trip to the grocery store. They move from aisle to aisle until they come across the candy section. Any parent that has strolled through the grocery store can almost certainly understand what happens in this situation. The young boy grabs a bag of sweets and places it in the cart. The father rejects his son’s behavior and takes the sweets and places them back on the shelf. A conflict obviously ensues with the son taking the sweets again off the shelf and placing them back in the cart. After the father repeats his previous behavior and places the sweets back on the grocery store shelf, that’s when all craziness breaks loose.

The child starts throwing a temper tantrum of the ages. First, the young boy starts with just crying and screaming. He then proceeds to run through the aisles and throwing things that are on the shelves all over the ground. After thoroughly embarrassing the father with this misbehavior, he then proceeds to roll around on the floor kicking and screaming.

The message of the commercial is simple. The father, while watching his child make a scene is shown with a caption that reads, “Use condoms”, which turns the commercial from good into incredible. The commercial ends with ZaZoo Condom’s logo and the suggestion that if you wish to not see the same fate as the father in the video, you should probably use protection and why not use ZaZoo’s Condoms.

The commercial lasts an exhilarating thirty seconds, which is plenty of time for the viewer to understand the message and the punchline.

This commercial aired in the early 2006 and was published to Youtube in February. It is an internet sensation so it still is seen thousands of times per day despite it being taken off the air over 8 years ago. The power of social media and the internet advertisers can be seen by these hilarious advertisements because companies like ZaZoo will forever receive exposure despite not having to pay for commercial airtime.

The company name is ZaZoo and can be found by visiting the website, “http://www.zazoocondoms.com”. This company has been producing condoms for the 22 years and has since exploded internationally since the creation of the the advertisement. ZaZoo is the United States version of Trojan Condoms. They are wildly used and many people say it’s the best condoms you can buy. ZaZoo is based out of Switzerland which explains the exotic name and edgy advertising style. They have several lines of condoms for any occasion including ultra thin, her pleasure, and turbo ribbed. With the continued exposure from ZaZoo’s viral advertisement, we can continue to see success from ZaZoo.

Fall in Love With Everything Vintage

Title of Commercial: Fall in Love With Everything Vintage
Company Website: furnishmevintage.com
Duration: 1:01
Year: 2014

Description: The viewer is greeted with an introductory montage of images of furniture designs ranging from the beginning of mankind up until the most recent past time. It cascades through a sequence of beautiful pieces of footage illustrating the various changes in vintage furniture over the years. It is a timeline of sorts, created to show the similarities and differences in home design from the start of humanity. Not only is it a timeline, it is a beautiful piece of footage that accurately captures the evolution of the furniture pieces we know and love today.

For each scene, there is a piece of music that plays from that era. In many ways, we believe this is a part of the brilliance of the commercial, because it takes a piece of each era and portrays a snapshot of its culture. The addition of the music is the perfect touch to the video timeline of retro design. From the original 18th century pieces, up until the 1980s, each scene is perfectly placed within the sequence. It is important to note that the type of vintage furniture pieces and styles that are displayed in each scene are iconic symbols of the era in which it was birthed. For example, when we view the portion of the sequence that takes place in the 1960′s, we are greeted with images of the culturally renown show The Brady Bunch. Here it depicts the fun and vibrant colors and bubbly furniture pieces that could be found during the era of flower children. A song from the Beatles plays in the background, and we are shown more snapshots of large lampshades, green carpets, and funky patterns that were commonly seen in the 1960′s.

Prior to that sequence, we are shown the elegant vintage furniture pieces of the 1920s, during the Prohibition era. In addition, images of what appears to be royally dressed woman lounging on fine wood that rests on antique rugs. The type of rugs you can only find through retro furniture dealers who specialize in collecting, refurbishing or preserving, and selling these pieces. Once the timeline comes to a halt, the music begins to dim and a series of single pieces of furniture and common home accessories flash before our eyes, and stack into a sequence. A soft woman’s voice begins to speak over the now dim music, where she tells the viewer where he or she can find fine vintage furniture for his or her next home remodeling adventure.

From our perspective the commercial did a fantastic job of capturing each era of home furniture and design in the most accurate fashion possible. It also exceeded expectations when it comes to creating the perfect allure and mystery needed to entice the viewer to want to know more. I confess, I could not figure out what it was the commercial was trying to tell me, but I could not look away.

Fall in Love With Breathable Eco-Friendly Fibers

Title of Commercial: Fall in Love With Breathable Eco-Friendly Fibers
Company website: bamboobedding.com
Duration: 1:11
Year: 2014

Description: The commercial begins with an elegantly blissful and marvelous introduction to a scene that appears the gateway to the Garden of Eden, or what many may perceive as the entrance to a Heaven-like place. The entire commercial is streamed in brilliant and vibrant pastels. It has an ethereal atmosphere, which is designed to emphasize the feeling evoked by the fabric of bamboo sheets whenever your skin grazes its soft eco-friendly fibers. An elegant voice rings over the striking pastel images, as the viewer continues to be transcended out of his or her reality, and directly into the world of bamboo bedding.

The commercial initially begins out of focus, as a figure who is unseen walks through the perceived pastel haze of what appears to be heaven. The first 30 seconds of the commercial is filmed from the perspective of this unseen figure, which gracefully ventures through an elegant wonderland. The vibrant pastel clouds in this heaven-sent setting become to take on the form of something a bit more tangible. Quickly the viewer realizes he or she is witnessing the clouds transform into the soft eco-friendly fibers that compose that of bamboo sheets from Unbearably Soft Bamboo. This all takes place in this angelic setting, and quickly transitions into a subtle pitch pertaining to the brilliance of bamboo bedding.

The viewer is greeted with a montage of images displaying the various ways that bamboo can be used in and around your home, further illustrating that its greatest purpose rests in the bedroom. In a place where it is draped over your bed, just waiting for someone to lose themselves within its soft eco-friendly fibers. The montage of imagery takes the viewer on a walk through the average person’s home. From the entryway, up the stairs to the guest bedroom, to the baby’s bedroom and inevitably ending in the master bedroom. The final image of the entire commercial sequence displays a little baby laughing on a pile of elegantly displayed bamboo sheets in four different colors: ivory, taupe, white and lavender.

Our Review: From our perspective it is brilliantly illustrated. In addition, it accurately depicts what bamboo fabric feels like when it touches your skin. If you are unfamiliar with this type of bedding, it is important to note that it is the next evolution of sheets. It is considered to exceed the degree of softness we all know and love from the historically popular soft Egyptian cotton sheets. The commercial did a fantastic job capturing the audience’s attention, furthermore enticing the viewer to want to know more about this heaven-sent, wonder-fabric of sorts. It also did a great job creating a commercial in a setting that is able to relate to its consumer. In addition, the touch of family towards the end accurately captures the range of use the average person can get out of his or her bamboo sheets, in the sense that it can both be used by adults and babies.

Transvaginal Mesh Implant Commercial Review

Title: Transvaginal Mesh Implant Legal Helpline

Website: http://transvaginalmeshguide.com/

Duration: 1:00

Year: 2014

This informative commercial is a legal alert about the potential hazards of using transvaginal mesh implants.

A transvaginal mesh implant is a solution for women with Pelvic Organ Prolapse or Stress Urinary Incontinence. Made of biological or synthetic material, surgeons use it to repair vaginal tissue damage caused by these medical conditions.

Description

The alert addresses these implants and warns about their possible dangers, including mesh erosion. The presenter describes this complication as the mesh moving through the vaginal wall or other organs, often causing intense pain, sexual problems or other medical conditions.

She highlights the FDA’s report that such serious complications are not rare. She then makes everyone aware that medical compensation is available if they bear intense pain or need surgery. Finally, the presenter ends the alert by providing a useful helpline.

Pros

This legal alert is serious and raises awareness about the complications that result from using mesh implants. Many women may not know that the pain they experience in the vaginal area may be caused by the mesh moving through the vaginal wall or organs nearby.

Apart from being serious enough, this useful advisory is tactful. The director of the infomercial was wise to select a female presenter to approach the topic. Some women think of the subject as intrusive. As such, it is better for a woman to discuss it than a man.

The presenter addresses the matter professionally, stressing the seriousness of the topic. She wears a suit, reflecting the grave matter of the problem with this medical device. The commercial would seem too light if she dresses casually.

Besides being dressed for the occasion, she is fluent, speaks clearly and displays knowledge about the issue. The persuasive presenter highlights the FDA’s report that the complications arising from using this procedure are serious and common. This makes audiences aware that using mesh implants expose them to great risk.

Cons

However, the commercial would send a stronger message if she had provided more details about the problems with vaginal implants. She could have stressed:

  1. Protrusion of the mesh from soft tissue
  2. Problems with the urinary tract
  3. Bleeding from the mesh area

As such, the commercial is a little short, without enough information to rouse audiences into taking action.

Besides adding detail, the infomercial would capture more attention if the presenter moves around in different settings instead of remaining seated all the time. Presenting from a clinic or a hospital environment would have brought home the point with more impact.

If the intention is for the presenter to stay seated, the background could be a little brighter. The background of this alert is dull and dark. Since the message of the commercial is a solemn one, lightening the background slightly sends the message of hope to patients with this condition.

In all, the commercial is a useful one that informs sufferers and their loved ones about the options available to them if they have transvaginal mesh complications. However, it would have more effect if it provides more details. The creators should also present it in a more engaging way.

Discovering Designer Eyeglasses Online

Title of Commercial: Discovering Designer Eyeglasses Online
Company website: http://www.dharmaco.com
Duration: 1:01
Year: 2014

Description: The commercial opens with a bang, introducing viewers to a cutting edge future, filled with brilliant skyscrapers in a large city. It appears to be our perception of the inevitable growth of the world’s largest cities in the next couple decades. Fast-paced techno music plays in the background, as we watch this seemingly Utopian future city unfold before our eyes. People walk through the city streets, much like they have always done and continue to do today, each holding the latest technology devices in the palm of their hands. A common theme throughout the commercial is high-end eyeglasses, which appear to be worn by every person navigating through the city throughout the commercial. The eyewear we are exposed to ranges from the traditional industrial look, to the vintage frames we initially started out with. As the commercial progresses, the music begins to speed up, and we are shown more close-ups of people of all races and social standing, wearing their eyeglasses. Some people are smiling, while others are lost in the marvel of the city, or buried in their gadgets.

The commercial empathizes designer eyewear in a more prominent light, illustrating how mainstream and common it is for people to include it in their daily attire. As the commercial reaches its end, a male narrator’s voice begins to speak over the fast-paced indie-techno beat. As he speaks, the commercial transitions from the montage of future-city footage, and narrows in on a scene of a nice pair of eyewear in a black space, brilliantly lit by ambient lighting. The narrator goes on to state the emotions that can be captured in eyeglasses, and the importance of selecting a pair that evokes a sense of purpose and feeling of awe. It then leads to its final sequence, where it displays a subtle advertisement for a place to purchase your futuristic and industrial eyeglasses online.

Our Review: From a viewer’s perspective, it is evident that this company designed its commercial around subtle fixation on eyeglasses bought online from dharmaco.com, and how it is a very prominent symbol and accessory in our society. It shed light on the growing trends of the digital age, and even showed a couple scenes where people were wearing tech-infused eyeglasses, much like the ones launched by Google.

In our opinion, we believe the photographer, William Petruzzo, did a phenomenal job capturing the essence of eyewear, and its inevitable progression. It illustrated its beauty, and elegance from a futuristic-utopian perspective. In many ways it followed the same commercial marketing model as Apple and Microsoft, tapping into the magic of the digital age, and how the most common items and devices in human history have continued to evolve with each new generation. In many ways, it also displayed the timeless nature of eyewear, and how there are so many styles to choose from, ranging from vintage to modern. The approach to this commercial is in direct alignment with the numerous trends we are witnessing across the globe, particularly those pertaining to the digital age and its evolution.

Motorcycle Helmet Commercial

Title: Don’t Be a Rookie!

Company Website: Helmethelp.com

Duration: 30 seconds

Year: 2005

This commercial is set at a gas station. It starts off with a close up shot of a man riding a shiny Yamaha motorcycle on a desert road. The man riding it is wearing a nice sleek Shoei motorcycle helmet. He pulls off the road into a gas station to fill up. Another motorcyclist who is wearing an old beat up helmet is already filling up at the gas station and notices the other man pull in because of his flashy bike and helmet. As the man pulling in stops and gets off his bike, he takes his helmet off and it’s revealed that the man is actually Clint Eastwood. The other motorcyclist is shocked to see him. He then asks Clint where he got the helmet. Clint replies saying, “I got it from helmethelp.com, the number one guide for motorcycle helmet ratings and reviews. Don’t you ever forget that if you know what’s good for ya.” The other motorcyclist says “Wow I guess I should’ve visited helmet help before I bought my helmet.” Then the camera shows a close up shot of Clint as he shakes his head, laughs and says, “rookies”. Then Clint hops back onto his bike and darts away into the sunset. The other motorcyclist then hops back onto his bike, struggles to get his helmet on, and then shakily drives off. After this scene, the company logo pops up on the screen as Clint’s voice says, “Don’t be a rookie, visit helmethelp.com for the best reviews on the best motorcycle helmets on the market.”

I gave this commercial a 4 out of 5 rating. It captures the audience’s attention right away with the nice motorcycle driving into the gas station. Then having Clint Eastwood involved is sure to grab even more attention. It then suggests that you can be like Clint if you visit helmet help. It also suggests that people who don’t visit helmet help will be like the clumsy motorcyclist. The humor from the motorcyclist struggling to get his helmet on is a good way to get a laugh and helps make the commercial more memorable. Adding Clint’s voice at the end with the company logo is a great way to close the commercial out.

One thing I didn’t like about this commercial is that it was a bit on the cheesy site. We have seen many commercials like this in the past. Even though they seem to work most of the time, it would’ve been nice to see something a bit different. Having Clint Eastwood in the commercial was a huge factor and may have saved it.

All in all, this commercial gets the point across and gets the company name out there. Playing this commercial during sporting events definitely helped its effectiveness. I’m sure Helmet Help would do something like this again because the overall reaction to it was fantastic. We will have to wait and see what their future commercials will hold.

One Block at a Time

Title of Commercial: One Block at a Time
Company Website: http://apexminecrafthosting.com
Duration: 3:21
Year: 2014

The commercial is designed to showcase the online gaming sensation Minecraft, and how it has completely revolutionized the world. It illustrates ways that a user can create his or her own world one block at a time, hence the title of the commercial. The game begins with a single user venturing through the world of Minecraft. At first, her world is completely empty, as she filters through the different types of blocks she intends to use to build her world. And so the journey begins as she begins to lay each block. At first the viewer does not know what it is she sees or what it is she is building, but you can gather by the type of blocks she selects that it will be something extravagant. The game speeds up a bit, as she lays the blocks to build what appears to be some marvelous castle in the sky. A techno melody plays in the background, which is reminiscent of the epic feeling of Tron.

The music continues to speed up, and build as the user builds a larger castle, much further into the sky. Once it is appears to be finished, you see a chat pop up in the bottom where she calls upon her Minecraft friends to join her world. Almost instantly, Minecraft characters begin to fly into the world, assisting her with the epic build of her castle. The work together to create a mote, and a gate entryway. The commercial then pans out to shots of people of all ages with a screen shot of the character they played in this young girl’s world next to their faces. The commercial then ends with a slogan reading “one block at a time”. Then shows a list of places where you can find Minecraft server hosting companies like Apex to play the game.

Our Review: The commercial did an amazing job capturing the power of Minecraft. It accurately displayed the power each user has to create his or her reality with the blocks, one block at a time. The music was the perfect addition to the nature of the commercial, because it sped up as the user progressed within her own world. The castle grew, and the music followed with a fast-paced beat. When you noticed the user stumbling to figure out what else she should add to her castle, it properly illustrated the power that rests in team building as she called upon people of all ages to participate in her world. The commercial as a whole had a heartfelt quality that supported the philosophy of team-building and working together when we fall short. I believe it was a great interpretation of how Minecraft is revolutionizing the world, by allowing people to collaborate online in their digital universe.

One of the aspects I love the most is how simple it appeared to use, which is why most people are drawn to it. It retains the feel of an early-90s Nintendo game, which we all know evokes utter nostalgia in every person who experienced the world of NES back then. It is interesting to see how the graphical approach to gaming is translating into our world today, and how future generations are just as fond of the heavily pixelated universes we once found in the early Mario Brothers games.

Masterbuilt Electric Smoker Commercial

Title Of The Commercial: Masterbuilt Electric Smoker
Company Website: Masterbuilt.com
Duration: 60 Seconds
Year: 2013

This summer is going to be ‘smokin!’ according to the new Masterbuilt Electric Smoker commercial that’s debuted on the ‘Food Network’. The promise of the product definitely seems appealing, but does this one minute TV spot sell the viewer? Let’s discuss.

Opening:

The commercial opens with the typical backyard family outing – Kids playing in the sprinkler, adults enjoying a cold beverage on a sunny afternoon. The voiceover says “Summer is just around the corner, and nothing beats the summer heat like smoked treats!”. A timer alerts the adults that something is ready and they both get up to go check on whatever it is.

The Product:

The Masterbuilt 30″ Electric Smoker is the center piece of this TV spot. A fine looking piece of grilling machinery. 4 racks able to hold plenty of meat and other smokeable goods. This smoker is full automated. All that is required is to set the timer and temperature and leave the food to smoke while you enjoy the afternoon. Which is exactly the point the commercial is trying to get across.

The Comparison:

As the adults pull out some perfectly smoked and flavorful food out of their Masterbuilt smoker, they call their children over from the grass to enjoy the food. While the family is eating and laughing and making memories the voiceover comes back again to say how smoking your food is the ‘set it and forget it’ way to enjoy your meals this summer.
“Tired of laboring over a BBQ?” The voice says, “Well then you’re going to be loving this hands-free method of cooking this year”.
The commercial then goes on to show the different benefits of using the Masterbuilt electric smoker compared to a traditional barbecue. How the smoker requires very little effort after you load it up, how the smoker is very little mess, how it’s very difficult to overcook your food when it’s slow cooked. Each of the points comes with it’s own cut scene, demonstrating how difficult using a regular barbecue can be.
This is probably the biggest negative of the commercial. Almost anybody, unless you are completely inept, can use a barbecue successfully, without much trouble at all. In fact it’s a very enjoyable way to cook your food during the summer. Obviously, for the purpose of the commercial though, they had to make it seem like a laborious chore which will get you filthy in the process.
The commercial does make a valid point though, in showing the specific advantages of using an electric smoker compared with a traditional charcoal smoker, which can get very dirty, hard to maintain temperature, AND it is easy to overcook your food.

Overall

The commercial wraps up with a final pan shot of the family enjoying their food in their backyard oasis. The Masterbuilt logo appears over the shot.
While the ad did seem to push it’s point a bit weakly, the product itself does seem like a fantastic addition to the backyard chef’s arsenal. I would be very happy to try out a Masterbuilt Electric smoker this summer!

Carpet Cleaning Company

Title: Carpet Cleaning by Professionals

Site: CarpetCleaningPortland1.com

Duration: 15 minutes

Year: 2014

I was really interested in getting my carpet cleaned professionally until I watched an infomercial with Todd, whom represented A Plus Carpet Cleaning company. I jumped up and flipped the television off as fast as I could. I have always rented a steam cleaner and jumped into doing it myself, but I’m getting older and it seems to take me longer and longer to complete the job. Now I’m terrified of hiring a professional to clean my carpet.

The infomercial was so unprofessionally written, and Todd sounded like he was reading it straight from flash cards. It just made my skin crawl. Made me wonder what type of people they hire to do the actual carpet cleaning. Until they showed a skit of the actual cleaners at work. They was so inappropriately dressed, wearing sandals with skimpy shorts. The only thing that was professional is they were wearing a polo shirt with the company logo on it. This company appears to be the most nonprofessional business in town. Can you believe that? I thought that was the worst of the infomercial, but that was just the beginning.

Todd, began demonstrating how their steam machines effectively clean a high traffic area of carpet. The first thing that caught my attention was the steam machine looked like it was from the dinosaur era. He presented a very dirty carpet area, flipped on the switch, and pushed the cleaner over the carpet. Well, you could not guess what happened next. I guess you could say nothing, because Todd was standing beside the freshly cleaned carpet. He did not show the steam cleaner at work, only the carpet after it was finished. I would assume they did a lot of editing on this video.

I am very conservative when it comes to the surroundings of the actors in infomercials. I thought I was hallucinating after I saw were they actually was doing the filming of this disaster. In the background I could see unfinished concrete blocks with a confederate flag centered directly behind Todd. They did not try to conceal their surroundings at all. It appears they do not have any shame at what they were trying to sell the public. I hope everyone watches this infomercial with ears and eyes wide open because you could make a huge mistake if you hire this unprofessional joke of a company to clean your carpet.

I thought I was getting delusional when I heard the theme music from “Jaws” playing in the background. Sounded like a total disaster was beginning. I really feel sorry for this actor, he will probably never get another job after this botched infomercial. If they had few consumers before I bet they have zero now. They do have a decent YouTube video you can see here.

I am feeling pretty confident now that I am not hiring any professional carpet cleaning business to clean my carpet. I have made up my mind that I am renting my steam cleaner at the big box store and doing it myself. Just a word of advice to anyone that is considering hiring A Plus Carpet Cleaners, watch this botched infomercial, it will help you make your final decision, it did me.